Off-Page SEO
Off page SEO or search engine optimization is doing things off site to improve your sites search engine rankings. The only thing you can do off site to increase your rankings is build up more links. More links will generally lead to better Google Page Rank and better search engine rankings.>
When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. The best types of links that you can get are from trusted sources such as universities, newspapers and even some of the top notch directories such as dmoz and Yahoo.
It is sometimes difficult to spot the good links; here are a few questions you should ask yourself when you are looking at sites or pages to get links from:
- Is this site or page relevant to what I do?
- Is this site linking out to any low quality off topic sites?
- Is this site or page going to send the right sort of traffic?
- Is this site or page ranking well in the search engines?
· Does this site have a lot of links from other websites?
Most online marketers these days, you’d think that a well optimized landing page or a site well done will do the trick, but sooner or later they will understand what a big mistake they make. While these things are important-optimized landing pages, web design and layout, etc. – experience tells us that a page or site SEO alone will not give you the desired results.
